Outlier score
How many times its own channel’s usual views did a video get, compared at the same age? That is how a real breakout separates from a big channel’s ordinary upload.
Research YouTube niches and channels before you start
See which niches are growing, how crowded they are and what works — with outlier scores, similar channels and a Chrome extension.
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- 11.9K
- channels measured
- 402.2K
- videos scored
- 5.4T
- views analysed
How you decide
Three numbers to read before you pick a niche
Views on their own mislead. Nichle reads every channel against what is normal for it — its own uploads, its niche, its format.
Video revenue, as an estimate
On a watch page, the extension estimates what a video’s views would earn: its views times an RPM we model from country and category benchmarks. It is our estimate, marked ≈, never YouTube’s figure.
Shorts and long-form, apart
A Shorts channel is not a small long-form channel. Each format has its own views and is read on the metrics it is actually judged by.
Similar channels
Start from one channel you like and walk to the ones closest to it.
30+ filters, all in the link
A filtered view is a URL you can send, and the back button works.
Swipe file
Save channels and videos with their numbers frozen as they were, and add a note.
Product
The same data in two places: the app and YouTube
One account opens the web app and the Chrome extension. Pick a surface to see what it shows.
Nichle
Find the niche before the crowd does
Our analysis of each channel — growth, cadence, outlier score, saturation and format — behind 30+ filters. Every filtered view is a URL you can send to someone.
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From the people who tried it
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Pricing
One plan, and everything is in it
No tiers to compare and nothing held back for a higher price. 7 days free, then $12 a month — or $99 for the year, which is 31% less.
Pro
$12/mo
Billed monthly. Nothing is held back for a higher tier.
Free for 7 days (first subscription only), then billed monthly. Cancel anytime.
Start your 7-day free trialCard details are taken at sign-up; nothing is charged until the trial ends.
- Niche, outlier and channel analysis — long-form, Shorts and keywords.
- Per-video revenue and RPM estimates on the watch page.
- The Chrome extension, on every YouTube page you open.
- Similar channels, niche overviews, a swipe file and saved filters.
14-day right of withdrawal from sign-up (the trial counts): write to us and the amount charged is refunded.
The trial is the whole product
Every screen, from the first minute. Not a sample of the index, and not a read-only week.
One price, no upsell
The web app and the Chrome extension are the same plan. There is no tier above this one to be nudged toward.
Every capability the plan grants, listed — and generated from the code that grants it. See what is included
FAQ
Questions worth asking before you sign up
Where does the data come from?
Public YouTube data, collected through the official API and refreshed on a schedule. Nothing here requires you to connect your own channel — though you can, if you want your own channel’s analytics in the same place, shown to you alone.
How accurate are the video revenue estimates?
They are estimates and they are labelled as estimates — ours, not figures from YouTube. They appear only for single videos, on the watch page in the extension: the video’s views times an RPM we model from country and category benchmarks, shown with a ≈. Treat them as a way to compare videos, not as anyone’s bank statement.
What counts as a “faceless” channel?
A channel that publishes without an on-camera presenter — voice-over with stock or generated footage, for example. It is a classification we compute and are still improving: today it shows as a count in each niche overview and as a label in the extension, and like every derived field it records how confident we are.
Do I need the extension?
No. The web app is complete on its own. The extension exists because a lot of research happens while you are already on YouTube, and switching tabs to look something up is where a session dies.
Can I cancel whenever I want?
Yes, from the billing tab, without writing to anyone: a few optional questions, then confirm. You keep access to the end of the period you have paid for (or of the trial), and nothing you saved is deleted when it ends. If the current period has not been paid, the subscription ends at once and nothing is charged.
What happens when the trial ends?
It becomes the plan, at whichever interval you picked, and nothing about the product changes — the trial is the full thing, not a sample of it. Your card is saved at sign-up and charged for the first time on the day the trial runs out, so cancelling before then costs nothing.