Outlier score
How many times its own channel’s usual views did a video get, compared at the same age? That is how a real breakout separates from a big channel’s ordinary upload.
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How you decide
Views on their own mislead. Nichle reads every channel against what is normal for it — its own uploads, its niche, its format.
How many times its own channel’s usual views did a video get, compared at the same age? That is how a real breakout separates from a big channel’s ordinary upload.
What a niche pays is a range, and the inputs sit beside it — views, the RPM range, where the audience is. Open any figure and see what it was built from.
A Shorts channel is not a small long-form channel. Each format has its own views and is read on the metrics it is actually judged by.
The channels moving most right now, on top, refreshed every minute.
A filtered view is a URL you can send, and the back button works.
Watch a niche for a while before you give it months.
Product
One account opens the web app and the Chrome extension. Pick a surface to see what it shows.

Nichle
Our analysis of each channel — growth, cadence, estimated revenue, saturation and format — behind 30+ filters. Every filtered view is a URL you can send to someone.
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Pricing
No tiers to compare and nothing held back for a higher price. 7 days free, then $12 a month — or $99 for the year, which is 31% less.
$12/mo
Billed monthly. Nothing is held back for a higher tier.
Free for 7 days, then billed monthly. Cancel anytime.
Start your 7-day free trialCard details are taken at sign-up; nothing is charged until the trial ends.
14-day refund policy, no questions asked.
Every screen, from the first minute. Not a sample of the index, and not a read-only week.
The web app and the Chrome extension are the same plan. There is no tier above this one to be nudged toward.
Every capability the plan grants, listed — and generated from the code that grants it. See what is included
FAQ
Public YouTube data, collected through the official API and refreshed on a schedule. Nothing here requires you to connect your own channel — though you can, if you want your own analytics benchmarked against your niche.
They are estimates and they are labelled as estimates. Each one is a range rather than a single figure, weighted by the audience geography, and you can open the inputs behind any number. Treat them as a way to compare niches, not as anyone’s bank statement.
A channel that publishes without an on-camera presenter — voice-over with stock or generated footage, for example. It is a classification we compute, shown as a flag you can filter on, and like every derived field it records how confident we are.
No. The web app is complete on its own. The extension exists because a lot of research happens while you are already on YouTube, and switching tabs to look something up is where a session dies.
Yes, from the billing tab, in one click and without writing to anyone. You keep access to the end of the period you have already paid for, and nothing you saved is deleted when it ends.
It becomes the plan, at whichever interval you picked, and nothing about the product changes — the trial is the full thing, not a sample of it. Your card is taken at sign-up and charged for the first time on the day the trial runs out, so cancelling before then costs nothing.